What is fashion photography? Fashion photography is quite a general term, but if we break it down to the basics, it’s the creative display of clothes and accessories, with inspirational images that are used for commercial outlets like advertising boards and fashion magazines to promote designers, retailers and even lifestyles.

The promise of a new year gives photographers of all genres a chance to reset, reassess what’s working (or not) for them and look ahead to new commissions, creative ideas and collaborations. And this is definitely true of fashion photography. But what does it take to be a successful fashion photographer in 2023?