If you haven’t read the name Maria Nilsdotter by now get all set, for the reason that the Swedish jewellery designer is about to blow up.

Refreshing off releasing her most recent collection “The Siren,” Nilsdotter’s assertion pieces are popping up everywhere. Worn by tastemakers like Danish product Mona Tougaard, rapper 070 Shake, Gigi Hadid in Netflix’s Up coming In Manner collection, Kylie Jenner, and even the Swedish Crown Princess (the Royal stamp of approval is a major flex), her jewelry has captured focus worldwide. And deservedly so.

“I like viewing my jewellery worn, it is so inspiring to see how persons dress in and model it and make it their very own,” Nilsdotter tells Highsnobiety. “It truly is so personal and variety of intimate so I’m very very pleased and amazed when I see a person selecting to wear one particular of my small creatures.”

Nilsdotter is a graduate of London’s Central Saint Martins and started her eponymous label in 2007. Jewellery is entirely own, and when it comes to the designer’s inspiration, she cites a earth loaded with magical creatures, fairytales, and all the things in between. Every single piece is intended to tell its personal story and is created by hand working with important metals and gemstones including both pearls and diamonds. The new Siren collection experiments with dimensions and condition, and characteristics a good deal of assertion pieces.

“Tales from around the globe notify the tales of Sirens as creatures with enchanting voices that lured sailors to dangerous waters,” she explains. “I required to make a selection that explored the essence of the Siren, her appeal and darkness, as effectively as her hunger for intimacy.”

The collection dives deep into the ocean and into the unfamiliar, and if you happen to be a thalassophobiak (anyone who has the persistent and extreme anxiety of deep bodies of water this sort of as the sea, oceans, and lakes) now is the time to seem absent – or embrace it, you pick.

1 of the collection’s stand-out parts is a handmade silver ring in the condition of a large octopus. The eight-armed creature also makes an appearance as a necklace showcasing the “attract of the deep sea.” The assortment is somewhere between wonderful and eerie, and I can’t assist but enjoy each and every solitary piece due to the fact of the elaborate tales they explain to.

In addition to the most up-to-date drop, Nilsdotter has also generated a marketing campaign showcasing “the voice of the Siren,” portrayed by artist and producer Stella Explorer.

If you weren’t presently certain, her jewelry also helps make the fantastic stacking pieces. Maria always rocks an extraordinary and correctly curated combine of her parts on her IG, as effectively as shares a good deal of insight into the generation of just about every collection, from early sketches to the concluded merchandise.

“I like doing work in my sketchbook and making wax styles, it’s incredibly meditative. The most challenging section of the innovative approach comes immediately after that when the piece arrives to life. Sometimes it feels appropriate from initially casting but from time to time it can take a lot of trying out. For example, I remade the Siren Medallion about 15 moments to get the proper detailing, I began that process about two yrs back.”

“I’m so obsessed and in appreciate with jewelry building and my wish is to convey to stories by means of my collections,” Nilsdotter continues. While her brand name has grown immensely over the earlier number of yrs, she’s by now seeking forward. “We have some truly fascinating collaborations coming up and I’m working on pretty a major new Tarot themed collection that we will exhibit in Paris in June. I want the manufacturer to mature and reach more people outside the house of Sweden although even now retaining the soul of the brand intact.”

So, it goes with out expressing that you are about to see a total whole lot additional of Maria Nilsdotter when it will come to jewellery, and I are not able to wait. Her most new collection is available to shop on-line, with a lot more to come in the up coming couple of months.