Jewellery designer Helle Vestergaard Poulsen of Anni Lu is known for her playful get on jewellery structure, and her freshly released assortment entitled ‘Echo Beach’ is all about white sands, crystal obvious waters, and fantastic vibrations.

Hope Bali-influenced inexperienced quartz and glass bead necklaces, warm pink resin hoops, jade, quartz and agate anklets, and constrained edition bracelets that have been lovingly crafted by an inspiring collective of feminine artisans, Women of all ages of Bali.

Helle Vestergaard Poulsen, Founder of Anni Lu tells us what we need to know about the new assortment.

Inspiration: My inspiration at the rear of the Echo Beach front selection goes back to the early ‘70s surf lifestyle, wherever it was all about a bohemian way of life and targeted on dwelling a fulfilled lifetime in stability with mother nature. I was quite influenced by the filmmakers Alby Falzon and David Elfick’s classic surf film “Morning of the Earth” from 1971, exactly where we stick to a team of surfers traveling to the then-unfamiliar beach locations of Bali, like Green Bowl Beach front and Echo Beach. They ended up in look for of a balanced existence and excellent waves. They experienced boards under their arms and ended up dreaming of a little something more substantial. They ended up discovering the measures of all points gorgeous, shaping their surfboards, and residing off the land in harmony with character.

The colors, thoughts and buildings of our new selection have located their inspiration in these many years in the browsing group, wherever surfing manifested alone as much more than just a sport. The campaign was shot on Nusa Lembongan, a tiny and pristine island just off the coastline of Bali, by photographer Emily Yates where you can nevertheless capture the feeling of “I am the very first human below.”

Shade palette: For this assortment, I have targeted on powerful hues like pinks, greens and yellows, getting inspiration from the colorful reefs and fish about the coasts of Bali. ANNI LU is, in common, all about colours. Our shiny items will brighten your working day and add some pleasurable to your Autumn/Wintertime seems to be. You will also locate lovely burnt hues in the course of the collection symbolizing the swell of the waves, the rocks and the astounding sunsets in Bali.

Preferred piece: It’s so tricky to decide on just a single piece. I ought to say I appreciate the Hip Hop Good Luck Pearly Necklace. It is a enjoyable assertion piece. Statement items are straightforward to model with all of your various appears. They are great if you want to dress up an outfit or incorporate an added pop of colour. A pleasurable reality is that frogs symbolize transformation, transform and prosperity. The frog totem brings peace, everlasting attractiveness, and honesty and surfers utilized to dress in them as a image of fantastic luck. I also like stacking the bracelets for a much more private and pleasurable seem! I’m normally donning a large amount of our bracelets alongside one another. You will now locate our Eco-friendly Bowl Bracelet, Paradiso Bracelet, Hip Hop Excellent Luck Pearly Bracelet and Surf Rider Bracelet on my wrist.

This yr, we have a exclusive collaboration with the corporation, The Women of all ages of Bali, a group of disabled and inspiring ladies we have been working with on coming up with and crafting a restricted collection of bracelets for this collection.

Exactly where it’s bought: The Echo Beach front selection is readily available at our 250 chosen vendors all around the entire world, which involve Browns Style, Liberty, Selfridges, Harvey Nichols and Hypebeast, to identify a number of.

You can also explore the Echo Beach front selection at anni-lu.com the place you will uncover all of our parts.