Eminem’s daughter, Hailie Jade, is having in on the merch game.

Jade, 27, who just lately celebrated an engagement to her boyfriend of six many years, announced a brand new job to her 3.1 million Instagram followers around the weekend.

To provide the news, the Just a Tiny Shady podcast creator sat down and filmed a get-ready-with-me video clip in which she painted her face and talked about the new clothing and merch line involved with the hit pod.

She opened the video clip saying, “Get ready with me to launch my really initially merch line,” when putting on a crewneck sweater from her debut collection and priming her face right before getting into the makeup glimpse.

Hailie Jade/instagram

As she was applying merchandise to her experience, Jade mentioned that she had been operating on this line “for like virtually a year at this level” because she didn’t want to slash corners, and required to make certain that what she put out was not only “tremendous snug” but could also be worn as a “regular” outfits line, not extremely branded products.

In buy to realize the objective of comfort and model, Jade went with embroidered monochromatic, tone-on-tone athleisure types, which she confirmed off in the announcement movie in a black colorway with the text “just a tiny shady” in small print across the correct facet of her upper body.

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Jade explained the remaining items not only satisfy her anticipations but are “so comfy that I could actually use them each and every single day.”

All of these designs – such as the a person in the online video, the other colorways, the T-shirts, the sweatpants, the baseball hats and even the internet site – arrived from the mind of Jade herself, who designed them with the capabilities she picked up though attending on the internet classes at the Parsons College of Design and style all through her time as a psychology student at Michigan Point out College.

To conclusion the video, Jade videotaped herself pushing the website are living, clicking the button, and saying, “It’s Official!”

In advance of this announcement online video, the star teased the new layouts, modeling them with her fiancé Evan McClintock in all the colorways in an Instagram Reel.

Lovers of Jade and her podcast, which will take its identify from her rapper dad’s nickname, are already clamoring to get their hands on the limited styles, commenting points like, “I have been ready for this since you introduced the podcast!!,” “I purchased one of every little thing and two of every sweatshirt. Went a small overboard but no regrets! These models are so adorable!!!!,” and “Oh I’m runnnnning to the website!”

The new models are now readily available for obtain on justalittleshadypodcast.com